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SDRs: Your New BFFs​

Do you think of your sales development representatives simply as the people with headsets who make outbound calls? Take a second look. SDRs could be your new work BFFs – the type of simpatico friendship where you make one another’s jobs easier, more rewarding, and more successful. ​

High powered B2B organizations have made SDRs the BFFs of both marketing and sales by: 

  • Sharing intelligence and mapping decision-makers within key accounts​
  • Engaging existing customers for retention and upsell initiatives​
  • Nurturing relationships with prospects over long sales cycles​

To make SDRs the peanut butter to your jelly, you need the right reporting structure, role definition, and reporting metrics in place.​

Determine which team SDRs should call home in this assessment