- The top ABM challenges companies face
- How the SDR role is key to a targeted account strategy for sales
- Whether an inbound or ABM strategy works better for your company goals
- Specific examples of how SDRs are used in the context of ABM
Title: Move Leads to Revenue
Original Air Date: August 14, 2018
Sr. Research Director, Demand Creation Strategies, SiriusDecisions
Kerry Cunningham has more than 20 years of experience in b-to-b demand creation and management, and is considered a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams.
Head of Global Marketing, Televerde
A long-time Televerde employee, Michelle’s leadership roles in Sales and Client Success have shaped her strong commitment to a positive customer experience as the Head of Global Marketing.
Chief Marketing Officer, InsideView
Tracy Eiler leads the end-to-end marketing strategy and initiatives, including the sales development function at InsideView. She was recently named a B2B Demand Marketing Game Changer and is included in the Top 30 Most Influential Women in B2B Marketing Technology.