- How GDPR impacts lead generation and telemarketing services;
- How to be effective getting consent and engaging with your prospects;
- How to set your tele team up for successful opt-in conversations and conversion of leads within the confines of GDPR
Director of EMEA Research, SiriusDecisions
Isabel is an experienced European sales and marketing leader with an insatiable curiosity about how businesses can improve their b-to-b demand creation efforts. With more than 25 years of experience at companies both large and small in roles ranging from marketing and sales to product leadership, Isabel brings a unique perspective to the need for marketing, sales and product strategic alignment as an essential catalyst for business growth.
Head of Global Marketing, Televerde
Michelle is a strong customer champion with a tireless commitment to demand generation excellence and best practices. A long-time Televerde employee, Michelle comes from leadership roles in Sales and Client Success and now leads the Marketing department. Her well-rounded background gives her a unique perspective and alignment with the trends around customer experience.